Wednesday, April 19, 2017

First full day

Started driving at 4:30 and arrived at MSC by 8:45.  Try to read very comprehensive guidelines - most of them I am familiar and instructed to my own students several times:

https://trainingmag.com/action-plan-new-ceos-during-first-100-days

The energy and people at MSC is good.  The degree programs are sound.  The management seems to be indifference to student learning but focus on the business - a problem in any school.  Just the design of the building - management suites are completely separated from learning space, it a good example.

Three strategies for domestic
- visit high schools and build direct relations, instead of relying on PR company.
- degree the funding for the lead flow and put the resources into social media marketing
- create 50 full and 50 half scholarship to attract high achieving students

Three strategies for international
- streamline the admission process
- work with transfer students (many small colleges are closing)
- building international student support infrastructure

Long term three strategies
- change to non-profit and change name
- build graduate programs
- seek WASC accreditation

To do list - with a day!!
- scholarship policy
- job description for Marketing Director
- job description for Recruitment Director (or it is Isabel?)



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